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Pricing & Profit

DTF Transfer Pricing & Margin Calculator

In short

Price a transfer by dividing its unit cost by one minus your target margin (or multiplying by one plus your markup), then apply a discount for each quantity break. The table shows unit price, order total, profit and the effective margin at each break.

DTF Transfer Pricing & Margin Calculator

DTF transfer pricing calculator inputs

Fields marked “example” hold sample prices. Replace them with your own.

$

From the cost per print calculator.

$

Only if you sell pressed garments.

min
$ / hr
%
$
Quantity breaks (example, replace with your own; blank rows are ignored)
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%
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Margin ↔ markup converter

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Prices by quantity

Base price per item
—
Unit cost
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Markup for that margin
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Margin for that markup
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Price per quantity break
Qty from Discount Unit price Order total Profit Margin
How this works
unit cost = transfer + garment + press minutes ÷ 60 × press rate base price = unit cost ÷ (1 − margin) or unit cost × (1 + markup) break price = max(minimum price, base price × (1 − discount)) effective margin = (break price − unit cost) ÷ break price markup = m ÷ (1 − m); margin = k ÷ (1 + k)

Assumptions

  • Set-up and artwork fees are not included.
  • Margin is profit as a share of price; markup is profit as a share of cost.

How to use it

  1. Enter your cost per transfer (from the cost per print calculator).
  2. Optionally add a garment cost and press time and rate.
  3. Choose target margin or markup.
  4. Edit the quantity breaks and their discounts.
  5. Optionally set a minimum price per item.
  6. Read the price and effective margin at each break, and use the converter to switch between margin and markup.

Worked example

A $2.00 transfer at a 50% margin sells for 2 ÷ (1 − 0.50) = $4.00.

With a 10% quantity-break discount the price is $3.60, and the effective margin falls to (3.60 − 2) ÷ 3.60 = 44.4%.

A 25% margin is the same as a 33.3% markup.

Methodology and formula

  • Unit cost = transfer + garment + press minutes ÷ 60 × press rate.
  • Base price = unit cost ÷ (1 − margin), or unit cost × (1 + markup).
  • Break price = the higher of the minimum price and base price × (1 − discount).
  • Effective margin = (break price − unit cost) ÷ break price.
  • Markup = m ÷ (1 − m); margin = k ÷ (1 + k).

Assumptions and limitations

  • Set-up and artwork fees are not included.
  • Deep discounts can push the effective margin below zero; the calculator warns when a break sells below cost.

Frequently asked questions

Why does my margin fall at higher quantities?
The discount comes out of your profit while the unit cost stays the same, so the effective margin shrinks at each break.
Should I use margin or markup?
Either works. Margin answers "what share of the price is profit?"; markup answers "how much do I add to cost?". The converter shows both.
What is the minimum price for?
It stops quantity discounts from taking the price below a floor you set.
Can I price pressed garments?
Yes. Add the garment cost and the press time and rate; they are included in the unit cost.

Related guides and tools

Free to use. A link back is appreciated, never required, and may be nofollow.

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